This gentleman from New York discovered what he calls an "oversight" on the part of 99.9% of all marketers that allows him to get otherwise paid-for advertising at Google as well as all other search engines that allow sponsored ads.
And no, nothing about his "secret" is illegal - nor does it require that you know someone on the "inside" at Google, Yahoo, MSN, Overture and others.
Instead, the New Yorker boasts proudly "...this is something that I caught onto just before 2000 when there was so much search engine craze running around, and started doing small just to test things at first ... but which I later expanded on after getting the hang of it."
This same fellow went on to start and operate sixteen separate online companies selling everything from pet food, DVDs, children's toys & games, books, software, and sold not only his own manufactured products but became an affiliate for other web businesses - all the while applying his mastermind secret.
Over the course of nearly eight years the New Englander confesses "I've actually gotten over $87 million in advertising that using my secret I never had to pay for ... and the largest share of which was more recently in Google pay-per-clicks as well as other forms of paid advertising at search engines ... all of which I got for free!"
So powerful is his secret that he's able to monopolize any niche online, and can always secure the top premium spots just above the usual organic results featured at most search engines.
He still has to set up an account with the search engines - but after applying his secret he is removed from having to pay for all the costs otherwise involved.
Again, nothing about his secret is either illegal or robs from the search engines.
One spokesperson from one of the most popular search engines said chuckling after being made privy to this amazing secret "Wow! Ha! This is really unique ... and in my expert opinion it would only serve to enhance and bring more business to us at [name of search engine withheld for legal & confidentiality reasons] and not cause us to lose business in the slightest. Amazing!"
The northerner revealed that in this nearly eight years' period of time since applying his secret he's done well over $300 million in sales revenue with a most diverse line of products, and most recently in the last two years netted nearly $166 million after really "buckling down and pressing my secret to its fullest potential."
Now to everyone else's fortune, the city slicker is releasing his secret for getting an unlimited amount of pay-per-click ads to the general public. But he's not promising any of us for how long.
A bit of an eccentric, the gentleman says "We'll see just how long I can make it available before it saturates things."
One famous public web guru pointed out that although this man may gain economically more so as a result of the publication of his secret "he's already so amazingly rich that whether he continues or discontinues its sale will neither make nor break the man, but not grabbing it for yourself while it's still available could prove disastrous for you as you may only have one chance, and a very limited one at that also, to get this."
Are Your AdWords Results Getting Worse?
If you find that your per click prices are going through the roof while your conversions are going down you should check your AdWords strategy.
In addition to the keywords that you choose for your campaign, your landing pages are a very important factor. The landing pages that you use with your pay per click ads greatly influence both your conversions and the per click prices.
The following two strategies are often a quick fix for underperforming AdWords campaigns:
Optimize Your Landing Pages For Your Visitors...
Attracting customers to your website through Google AdWords is one thing. It is a completely different thing to persuade visitors to your website to fulfill the goal of your landing page, e.g. to buy your product.
Google AdWords cost you money as soon as a potential customer clicks on your AdWords ad. It makes no difference whether your destination URL is up or not, or whether the potential customer leaves your website prematurely because it loads too slowly.
If you want conversions, your landing page must have a clearly defined goal. It must guide the visitor and it must contain a clear call to action. Your website visitors must be able to see within seconds what's in for them when they visit your website.
Optimize Your Landing Pages For Google's Spider...
Google uses the Quality Score to determine the position and the cost of an ad. If possible, include the text of the AdWords ad and the most important keywords on your landing page.
It often helps to optimize the landing page for the keywords with the highest click through rate (CTR). A web page that can get high rankings in the organic search results will also get a high Quality Score for that keyword.
Google's Quality Score also includes other factors. Actually, Google uses four different Quality Scores to determine when and how ads are displayed.
Using tightly theme ad groups with related landing pages is the first step to get better results with Google AdWords.
